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Marketing: Getting Started

Welcome!

This guide is designed to help you locate resources about the topic of marketing. Use the tabs across the top to get information about different resources you can utilize. As always, if you have questions, please contact a Librarian. We're here to help!

Ask a Librarian

If an SMSU Librarian isn't available via chat right now, please email 
askref@smsu.edu
or call
507/537-6176

Research Consultations

Need some research help? Consider scheduling a Research Consultation with a Librarian. 

Electronic Reference Resources

Print Reference Sources

A great place to start your research is in Reference Books. These are kept on the 3rd floor of the SMSU McFarland Library and are for in-house use only.  A Reference Librarian is available to assist you during most hours the library is open.

  • ​Dictionary of Marketing Terms 
    Location: REF HF5415 .D4874 1995
     
  • The Advertising Age Encyclopedia of Advertising 
    Location: REF HF5803 .A38 2003 v.1-3
     
  • Encyclopedia of Major Marketing Campaigns 
    Location: REF HF5837 .E53 2000