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Marketing: Getting Started


This guide is designed to help you locate resources about the topic of marketing. Use the tabs across the top to get information about different resources you can utilize. As always, if you have questions, please contact a Librarian. We're here to help!

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Electronic Reference Resources

Print Reference Sources

A great place to start your research is in Reference Books. These are kept on the 3rd floor of the SMSU McFarland Library and are for in-house use only.  A Reference Librarian is available to assist you during most hours the library is open.

  • The Advertising Age Encyclopedia of Advertising 
    Location: REF HF5803 .A38 2003 v.1-3
  • Encyclopedia of Major Marketing Campaigns 
    Location: REF HF5837 .E53 2000