Research Guides: Marketing: Getting Started

Welcome!

This guide is designed to help you locate resources about the topic of marketing. Use the tabs across the top to get information about different resources you can utilize. As always, if you have questions, please contact a Librarian. We're here to help!

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If an SMSU Librarian isn't available via chat right now, please email
askref@smsu.edu
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507/537-6176

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Need some research help? Consider scheduling a Research Consultation with a Librarian.

Electronic Reference Resources

CREDO Reference This link opens in a new window A reference source that includes full text content covering a variety of major subjects.
Britannica Online Encyclopedia - Academic Edition This link opens in a new window Full text of the most recent edition of the Encyclopedia Britannica, with cross references to related articles and links to select web resources.
Statista This link opens in a new window A multidisciplinary database that contains national and international statistics and studies.

Print Reference Sources

A great place to start your research is in Reference Books. These are kept on the 3rd floor of the SMSU McFarland Library and are for in-house use only. A Reference Librarian is available to assist you during most hours the library is open.

The Advertising Age Encyclopedia of Advertising
Location: REF HF5803 .A38 2003 v.1-3
Encyclopedia of Major Marketing Campaigns
Location: REF HF5837 .E53 2000